Tilda's pre-prepared ambient rice range makes stir-fry easier

Tilda has claimed a first with its new Stir Fry Rice collection--a range of prepared rice specifically tailored for stir-fry dishes.

Tilda has also rearranged its dried rice range, introducing a bolder brand logo, stronger lettering around the 'pure original Basmati' cues and a Love at First Taste heart logo.It will be available across other multiples from later this year and will be located away from the rice fixture and among ambient stir-fry sauces.The two-serve packs contain partially cooked basmati rice, a little oil and a variety of vegetables and spices. Consumers just had to empty the contents into a wok and add meat or prawns, said Tilda.4. Promotion objective
a. Generate inquiries?
b. Generate sales?
c. Answer inquiries?
d. Qualify prospects?
e. Transmit product information?
f. Build brand recognition?
g. Build company image?Other popular small appliance items that not only increase with popularity as the years go by but maintain their popularity at a steady rate are the electric fryer, wok and skillet. Following in their footsteps are items such as the popcorn makers, pasta makers, waffle irons and range appliances. Some items which have seen a decrease from the years past are alcoholic beverage makers such as brew kits. Other trend items such as juicers, yogurt makers and bread makers also saw a great decline in sales.2. Product questions to answer
a. Features and benefits?
b. Most important benefit?
c. How different from the competition (e.g. exclusive features, better features)
d. If not different from competition, what attributes haven�t been stressed by competitors?
e. What technologies does the product compete against?
f. Applications of the product?
g. What industries can use the product?
h. What problems does the product solve in the marketplace?
i. How does the product wok?
j. How reliable, efficient, economical is the product?
k. Who has bought it and what have they said about it?
l. What materials, sizes and models is it available in?
m. How quickly does the manufacturer deliver?
n. What service and support does manufacturer offer?
o. Is the product guaranteed?

Tilda has also rearranged its dried rice range, introducing a bolder brand logo, stronger lettering around the 'pure original Basmati' cues and a Love at First Taste heart logo.

Author: Alex Beckett